Sales Driven And Market Driven Samples †MyAssignmenthelp.com

Questions: 1.Find a public-sector organization of Canada and relate it with any one of the following from Kumars framework sales-driven, market-driven, customer-driven or market-driving. Explain why? 2.What are the differences between market-driven and market-driving? Answers: 1. A public sector organization of Canada that can be aligned with Kumars framework that is sales-driven, market-driven or market driving is Employment and Social Development Canada. The Employment and Social Development Canada is public sector organization that has been a department of the Government of Canada and is responsible for the labor market and the social programs in Canada. This particular governmental department has the responsibility to work for the improvement of the standard of living and the quality in regards to living of the common Canadians. Thus, this governmental department focuses on the welfare of the Canadians by the promotion of the labor force that possesses a certain degree of skills. Moreover, this particular department is the fourth largest department in regards to other departments in the Government of Canada. This particular governmental department asserts the fact that it connects a majority of the Canadian population by enhancing the employability opp ortunities of the individuals of the nations. Furthermore, the public sector department also focuses on the people of Canada having a disability. The homeless communities and the other disabled individuals receive the support of this particular department, which also facilitates their much-required participation in the society. The different programs that have been launched by this particular governmental department are as follows: Learning Branch - this particular initiative supports the providence of the fundamental amenities like the attainment of the college or university by the students of Canada. This particular id is facilitated by the providence of loans, advices or student grants Program Operation Branch this particular facility deals in the adjustments of the contributions and grant programs across the department Skill and Employment Branch the Skills and Employment Branch facilitates the increase in the employment opportunities of Canadian population by the promotion of the skill development workshops and increase in the participation of the labor work force in order to increase the efficiency of the labor market. 2. The issue that has been presented in the question is that the difference between the market-driven and market driving companies have been asked to clarify. Here, it should be noted that the market-driven companies are the companies that have devised their strategies in accordance to the current rises and falls in the market. On the other hand, the market driving companies are the companies that fundamentally rule the future. This means that these companies can predict the future by bringing the required innovation into the market. These companies improvise and push the boundaries in order to change and further modify the future possibilities in regards to the launching of the brand new products and services (Kim Mauborgne, 2014). The fundamental differences between the market driven and market driving companies are as follows: Market driving companies disrupt the market by amazing the customers with an entire new line of products. They provide the element of surprise in the market. Moreover, the market driven companies react and modify their strategies in accordance to the recent trends in the market (Tomczak, Reinecke Kuss, 2018) The market driving companies strive to solve the customer challenges by providing them with ground breaking innovative products. On the other hand, the market-driven companies add features to their existing products (Tomczak, Reinecke Kuss, 2018) In case of market driving companies the customers though find it difficult to initially cope with the innovative change that is brought about in the brand new product, the technicality and the out of the box perspective of the particular product relieve the crowd from the discomforts that change could bring in. On the other hand, the market driven companies do not provide significant responses to the customers and leave them unattended in regards to the challenges they are facing with the products or services (Tomczak, Reinecke Kuss, 2018) The market driving companies are not orthodox or rigid in regards to the particular vision and mission strategy that they tend to promote and highlight. Moreover, the market-driven companies are rigid in nature do not tend to change their strategy and planning for correcting the errors that have been included in the previously marketed products (Kim Mauborgne, 2014). The market driving companies provide a clear view in regards to the aims and objectives that it wants to achieve and clarify the particulars of the new model that it intends to introduce in the market. Moreover, the market driven companies do not really provide a clear image in regards to the existing model and the leave the customers confused (Kim Mauborgne, 2014). Therefore, it is always recommended to be a market driving company and innovate the product in order to carry forward the market for reaching great heights. Bibliography Kim, W. C., Mauborgne, R. A. (2014). Blue ocean strategy, expanded edition: How to create uncontested market space and make the competition irrelevant. Harvard business review Press. Langille, D. (2016). Follow the money: How business and politics define our health. D. Raphael (3rd ed.) Social determinants of health: Canadian perspective, 470-490. Quitzow, R. (2015). Dynamics of a policy-driven market: The co-evolution of technological innovation systems for solar photovoltaics in China and Germany. Environmental Innovation and Societal Transitions, 17, 126-148. Ross, D. F. (2016). Introduction to e-supply chain management: engaging technology to build market-winning business partnerships. CRC Press. Schmidt, C., Block, L. A. (2017). Without and within: The implications of employment and ethnocultural equity policies for internationally educated teachers. Canadian Journal of Educational Administration and Policy, (100). Tomczak, T., Reinecke, S., Kuss, A. (2018). Introduction. In Strategic Marketing (pp. 1-18). Springer Gabler, Wiesbaden.